KLASSY K HAIR
KLASSY K HAIR
The rebranding of KlassyK Hair Extensions. A local hair extensions brand serving women of all ages while promoting financial independence and community service.
The idea here is to create a brand identity that is unique in the hair care industry and promotes community and camaraderie between women and the things that keep them happy and well.
The Value of Customer Interaction
One of our top priorities regarding the KlassyK Hair rebrand was increasing customer engagement. KlassyK aspires to be a company that values and supports community, so we decided to get customers emotionally invested in the brand. Activating their engagement by highlighting common shared experiences between women of all ages surrounding beauty, work, self-care and mental wellness.
